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Brand building lessons from ‘I Can Do Bad All By Myself’

All of us remember our childhood. If not for anything but for the story times we enjoyed-either at school or with our parent.  At the end of each story, we would be asked to list the moral lessons....

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Brand Communication: 6 ways to destroy a brand’s DNA

Brand communication is one of the essential ways to build a successful and leading brand. If a brand has the solid foundation in vision and sound strategy but lacks necessary communication tactic that...

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Brand marketing: How effective Customer support helps a storage firm

There are several ways to communicate brand’s value and attract target customers. Depending on the market or industry a brand operates, it is expedient to see customer as more than an individual. Many...

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Online activities: 7 ways to avoid foul play

Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it...

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The Perils Of Bad Branding

In today’s globalised, business-minded, technologically connected world, branding matters more than ever. Logos, fonts, images and other forms of media are what make brands big, but often the act of...

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